A cult brand that works at the intersection of fashion, design, and contemporary art. Clothes from gb_concept are unique and recognizable. For gb_concept, fabric is already a value in itself. The creation of fabric turns into a game, an ironic performance that is captured by video footage. At the heart of the artistic method is a philosophy of everyday life, a critique of traditional paradigms of visuality.  Randomness and imperfection are cultivated and become the subject of observation and the theme of new works. Paintings, video works, art objects are a starting point, a source of inspiration for the creation of new collections of clothing. All samples from gb_concept are exclusive and one-of-a-kind. This limitation is part of the brand's policy, positioning for people who appreciate uniqueness and uncompromising, reserved emotionality and freedom.